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GRAPHIC DESIGN Creative/Design Manager with more than 10 years of professional experience in conceptual development and marketing objectives with strategically driven solutions. Specialization in design and development of packaging, branding and visual communications. PHOTOGRAPHY Generally, my photography images are about the use of light and how it interacts with our natural surroundings. Many professionals feel that my techniques with light create a sense of mystery and timeless. With my abstracts, I strive to create different sensations. Whether it is strength, anger, tranquility or confusion, I want the viewer to question what he or she is seeing and feeling. I rarely disclose my intentions or reasons behind a particular project. My main goal is to evoke interesting conversation, which what I feel art is all about.
Biography: SUMMARY: Multifaceted seasoned creative manager with more than 12 years of professional experience in conceptual development and marketing objectives. Specialization in design and development of packaging, branding and visual communications in the consumer products industry. A strong leader who can interface both with clients and staff and thrive on high-pressure challenges. Focused on delivering high performance operations in a fast-paced and dynamic environment. Consistent exemplary record of performance encompasses promotions to increasingly responsible positions. AREAS OF EXPERTISE: • Creative Development • Vendor / Client Relations • Photography • Cross Training / Team Building • Process Improvements • Quality Assurance • Project Management • Color Theory & Correction • Operations Analysis • Computer Support • Product Rollout • Marketing / Branding EMPLOYMENT HISTORY: Leviton Manufacturing Inc.; New York – Electrical Manufacturing Company with over 22,000 products; $500M in annual revenue. Corporate Design Manager: 2003-Present Administration/Management • Manage a staff of 5 & freelancers for production and new product line designs. • Facilitate communication with structural packaging design vendors to ensure designs work with the needs of marketing, graphic design and is cost effective for project budgets. Revenue and Cost Savings • Computer training of Non-graphic personnel in Mexican, Canadian & US facilities. Project involved developing curriculum and training the Mac system & software so art work creation could be completed. Resulted in cost savings of $100,000 from annual freelance budget. • Research and implement license agreements enabling large cost savings in the tens of thousands. • Designed “Night Light” product line which contributed to an increased of 33% in sales. • Developed production process that changed 6 color designs into a 2 color design without a visual change to consumer. Cost savings of $600,000 due to high volumes. • Recommend purchase of Canon color copier for presentations, prototype creation and production of low volume items. Cost savings $85,000 annually and a contribution to multi-millions in revenue growth with Wal-Mart, Ace Hardware and Home Depot customers. Design Development • Conceptual development of marketing objectives into creative concepts as well as ensuring prototypes of packaging & point of sale (POS) materials are completed in time for marketing presentations. • Wrote production and design processes that are ISO certified as well as a design manual that details all specifications for designs. Department work flow accuracy rates improved from 89% to 98%. • Develop & ensure that all regional office’s (division’s) art work as well as the corporate office complies with Leviton’s branding. • Collaborate with packaging engineer and manufacturing to develop structural packaging and assign part numbers to components. Graphic Design Supervisor: 2000-2003 • Art Director for corporate branding initiative. Project involved the integration and design of all product lines. Conceptualized and designed five product lines while also focusing on the needs and possibilities of the future. • Established an efficient photo studio on a minimal budget allowing in-house product photos for collateral/packaging. Cost saving of $60,000. • Created product photography color correcting procedures that resulted in printing consistency along all packaging lines. • Created naming conventions intended for digital files used throughout the company. • Responsible for quality by diagnosing and correcting potential problems during all stages of prepress production within department. Graphic Designer/Production artist: 1996-2000 • Transformed responsibilities of a production department to those of a production and design department. The company benefited by receiving better designs at a more accelerated pace which were favored by the branding committee. • Established production standards and procedures for all incoming art work. • Create and manipulate digital files to specifications. Prepare electronic files for printing via preflight analysis. • Technical illustrator for all new products and their installation graphics. WEB DESIGN: • Design and creation of web site for self-promotion. http://www.scottsilver.net PHOTOGRAPHY: • Stephen Paletta Oprah Winfrey's BIG GIVE contetst winner. Photographed exclusive "O Necklace," designed by Clara Monzon, for The Oprah Winfrey Leadership Academy. claramonzon.com • Clara Monzon – Photographed complete jewelry line for launch of her business. claramonzon.com Terralina Skincare – Photograph annual promotional gift baskets for seasonal holidays. terralina.com • Cargus International – Photographed Cover art for dental catalog. • DDF Lab inc. – a Proctor & Gamble Company, Photographed all product materials for website, print advertising, training materials and other corporate communications. ddfskincare.com • Draft Worldwide – Contract Photography for pitch work. • 123soho.com – Featured Artist. • BIGnews November 2004 – Featured artist. SKILLS: Macintosh proficiency: Adobe Photoshop, Illustrator, Acrobat, Streamline, Image Ready, QuarkXpress, Flightcheck, Microsoft Office and knowledge of InDesign, Dreamweaver, and Fireworks. Photography proficiency: Large format cameras, professional studio equipment, digital photography, scanning, color and black & white printing, photo restoration, color correction. EDUCATION & HONORS: BFA in Photography - School of Visual Arts, Received scholarship for photography. Graduated with an award for outstanding achievement in photography, New York, NY. AFA in Photography - Nassau Community College, New York, NY.
Country: United States
E-mail: silver@scottsilver.net
